RŌMFRĒ Travel Co.

Scope of Work: Branding

Vibe: Adventurous, Quality, Timeless, Rugged, Clean

Industry: Leather Accessories

RŌMFRĒ offers ultra-durable leather goods, including briefcases, backpacks, duffels, toiletry bags, wallets, journals and other accessories.

RŌMFRĒ is the abbreviated version of "Roam Free". Meaning to travel freely, explore more, wander and experience the world. It is a liberating term of traveling freely wherever your heart/ desire takes you. The company needed a brand that complemented an adventurous lifestyle, that felt classic, rugged, and clean.

The Goal

Capture the essence of the company with a brand that feels adventurous, clean, and rugged.

Design Notes

Deep earth tones provide an adventurous vibe that matches current marketing photography. We used rough edges on to provide a rugged feel.