Sweet Bath Co.

Scope of Work: Branding, Web, Packaging, Collateral

Vibe: Sweet, Whimsical, Fun, Clean, Elegant

Industry: Beauty

Cue the cutest company ever! Sweet Bath Co. focuses on elevating self care using clean, nourishing, & natural ingredients with colorful splashes of creativity & fun. The goal for this brand was consistency. When I met with the company, everything from their website to their packaging felt scattered and messy. They wanted the new design to represent their mission statement and pull the whole business together, creating a shopping experience that helps customers feel happy, calm, and excited.

Photo by Ambit Creative

The Goal

Bring some consistency into the design and create a branding experience that will bring joy to customers’ lives when they shop.

Photography by Ambit Creative

Design Notes

The Sweet Bath Co. logo features a whimsical script font that is both fun and elegant. The script features curves that are fluid and organic, representing the gentle, all-natural ingredients used in the products. Curvy patterns appear candy-like and tie in the sweetness.