Find Your Adjectives
The most important question in my Creative Brief is, “What adjectives best describe your business and its values?” These words should be meaningful & relevant to your business and reflect what makes it unique.
These describing words create the vibe for your business. They’ll help you discover and reach your target audience. You’ll better understand your tone of voice for website copy, social media, and other brand messaging. They’ll also be essential in creating your brand’s visual style.
When selecting these words, ask yourself: How do you want your customers to describe you? How do you want them to feel when they interact with your business? What energy and personality do you bring to your business? I recommend picking at least 7-10 words. See my businesses adjectives below!
KambreeDesign’s Brand Adjectives
Welcoming
Friendly
Creative
Refined
Thoughtful
Feminine
Clean
Quality
Fun
Sincere
Strategic
Beautiful
Now it’s your turn! Pick words from the list below or come up with your own. Comment them below, I’d love to hear them!
