Making the Most of Your Brand Shoot
Say it with me…
“My business is better than iPhone photos!”
Okay. Now that we’ve got that out of the way, let’s talk about branding shoots!
YOU are the face behind your business. Potential clients spend an immense amount of time researching a company before they buy and are proven to trust the company more when they know the person behind it. A brand shoot is meant to tell the story of who you are, what your business does, and shed light on the experience of working with you. I highly recommend brand shoots for business owners in every industry!
Your brand shoot will provide a library of photos to use on your website, social media, and other marketing.
Keep reading for some tips on how to make the most of your branding photo shoot!
Vibe Check
What vibes attract your ideal client? What will make your personality shine through? See my last post about finding your brand’s adjectives to help with this! I wanted a more casual, friendly vibe that I reflected through my outfits and poses.
Mood Board
Do your research and put together a mood board of poses, backgrounds, outfits, and props that you like and that are relevant to your brand. I have a whole Pinterest board full of ideas I’ve collected over the years!
Studio + Photographer
Now that you have a plan, it’s time to think photographers and locations. Ambit Creative is my go-to for brand photos. If you’re outside of Utah County, ask around for recommendations! Check out their editing style and past work.
Research studios that fit the look you’re going for, or shoot in a house, or your office! Art City Studios had the most perfect neutral backdrops and a bright purple that made my heart happy!
Pack
Now it’s time to pack! Bring simple props that represent what you do. I brought my laptop, iPad, some desk décor, and print items that represented my business. Since my dogs are a huge part of my life, I brought them as well so they’d be in a few pictures!
I brought a few shirts that were simple, and something comfy that I’d wear on a daily basis. I wanted to look like me, rather than a professional, stuffy version of myself!
Have fun! Don’t stress!
The most important rule? Have fun and don’t sweat the small stuff. The dogs were literally 0% cooperative during the shoot. We just laughed it off and kept going, and we still got some great shots.
