Sodee Pop

Scope of Work: Branding, Packaging

Vibe: Flavorful, Fun, Bright, Youthful, Clean, Healthy, Bubbly

Industry: Food & Drink

Sodee Pop was created after my friend Kamaree realized there was not a soda on the market she felt consciously good about giving her toddler son. So, she created her own! Sodee Pop is a clean soda without high fructose corn syrup, dyes, or artificial flavors. Just simple ingredients that you can pronounce! This brand needed a bright and fun identity to represent the soda that was meticulously created as a guilt-free treat. 

The Goal

Represent the beverage in a way that is bubbly, fun, bright, and intriguing to kids, while marketing a better, healthier drink option to parents.

Design Notes

We used bubbly letterforms, friendly characters, and bright colors to attract a young audience.