Utah the Label

Scope of Work: Branding, Collateral

Vibe: Modern, Clean, Mysterious, Neutral, Minimal

Industry: Clothing

Utah the Label is a modern athleisure wear brand coming soon! Utah has become a very trendy place for cool people to visit and the client wanted to encompass the casual cool style this state brings to the table. Utah the Label will offer simple items every woman should have in their life including apparel, basic cosmetics, candles, and a signature fragrance.

The Goal

Create a brand that encompasses the casual, cool style that Utah has to offer.

Design Notes

We used minimalistic features and a modern font to create the coolest brand. Utah’s desert, mountains, snow, sun, water were used as inspiration, incorporating the natural colors and textures into the brand.